SOCIAL NETWORKING IN A LAW FIRM? YES, PROVIDED YOU HAVE A POLICY.
Social Media Policy Development for Law Firms
By: Molly Malone Rezac
LinkedIn, Twitter, Facebook, Legal OnRamp, Justia, YouTube, and AVVO are just some of the websites lawyers are using these days to market and connect with clients and other lawyers. Utilizing social media and social networking sites can create relationships that were not available to your firm’s lawyers before the internet, lead to increased visibility within your field and potentially garner you new clients. However, it can also create public relations nightmares, unintended attorney-client relationships, inadvertent violations of the State Bar’s advertising rules, and potentially significant liability. Get out in front of those risks by creating a policy that can both allow the lawyers in your firm the ability to use social media to their advantage and protect the firm from its unintended consequences….
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